Hessle Road is literally the very heartland of Hull's fishing heritage and there has been a wet fish shop at number 286 for at least 60 years. Paul and Avril Simpson took over the shop here in 1991 and have made significant improvements.
Paul Simpson has worked in the fresh fish industry all his life and could not believe the prices some wet fish suppliers were charging. Paul knew that he could offer better value for money without compromising on quality. The way he looks at it is simple:
Low Prices = Faster Sales = Fresher Quality
This philosophy has served Simpsons Seafoods and their customers well over the years.
'Being based in the centre of Hull's 'Fishing Fraternity' we always ensure that our fish is of the highest quality as the locals with their no nonsense attitude would be quick to point out if it were not so.'

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